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Digital Marketing and Consumer Psychology

Capturing the modern market requires an understanding of both the algorithms that drive visibility and the psychology that drives purchasing. This dual-focus track blends rigorous data-driven marketing strategies—like SEO, programmatic advertising, and social media analytics—with a deep exploration of human behavior. The curriculum develops the expertise to craft compelling brand narratives, decode consumer intent, and build highly targeted, high-conversion campaigns that resonate on a psychological level.

Overview of the Curriculum

Duration of the Program 2 Years
Number of Semesters 4
Total Credits 98
Number of Courses 26
Major Projects 2

Curriculum

S.No Course Code Title of the Course Category Hours L T P Credit
1 25PMBC101T Management Principles and Organizational Behaviour CC 60 2 1 2 4
2 25PMBC102T Business Economics CC 45 1 1 2 3
3 25PMBC103T Marketing Management CC 45 1 1 2 3
4 25PMBC104T Legal Aspects and Business Environment CC 45 1 1 2 3
5 25PMBC105T Financial Accounting CC 60 2 1 2 4
6 25PMBC106T Introduction to AI in Business CC 45 1 1 2 3
7 25PMBC107T Design Thinking for Managers CC 45 1 1 2 3
8 25PMBC101P Business Communication SC 60 0 0 4 2
9 25PMBC102P Personal Branding SC 60 0 0 4 2
10 25PMBC103P Advanced Excel and Data Visualization SC 60 0 0 4 2
11 25PMBP101P Internship 1 IC 3
Total Credit 9 7 26 32

(The marks distribution is as per St. Joseph University examination rules - weightage in %):

Internal marks ( including Internal Assessment Tests, Mini Projects & Attendance ) 60%
End semester 40%
S.No Course Code Title of the Course Category Hours L T P Credit
125PMBC201THuman Resource Management CC451123
225PMBC202TFinancial Management CC602124
325PMBC203TIntroduction to Business Analytics CC601123
425PMBC204TOperations Management CC602124
525PMBC205TApplication and Interpretation of statistic for manager CC451123
625PMBC206TBusiness Research Methods CC451123
725PMBC207TEntrepreneurship & Innovation CC451123
825PMBC201PPower Bi & Tableau for Business Intelligence SC600042
925PMBC202PDigital Marketing SC600042
1025PMBC203PProfessional Skills For Managers SC600042
1125PMBP201PSummer Internship IC3
Total Credit 9 7 21 32
Course L T P Credit
Entrepreneurship 4 0 0 4
Elective 3 0 0 3
Elective 3 0 0 3
Elective 3 0 0 3
Elective 3 0 0 3
Elective 3 0 0 3
Elective 3 0 0 3
Total 22
Course L T P Credit
Strategic Management 3 0 0 3
Elective 3 0 0 3
Elective 3 0 0 3
Elective 3 0 0 3
Elective 3 0 0 3
Final Project 0 0 20 10
Total 25